Marketing Plan e-Book

a FEW SOLID SHEETS is what you need; for small business owners and entrepreneurs

McKinsey:A Marketer’s Guide to Behavioral Economics March 16, 2010

Filed under: idea,marketing,strategy — entreprenovator @ 9:19 am
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Hi ALL,

I have been busy and unwell the last 1-2 weeks. sorry for not writing for quite a while. But that didn’t deter me to read some good articles on marketing, strategies and business.

Below is the link to a solid brief on Marketing and behavioral economics. It also contain some strategies for your tacticals in your business. i am very sure you will like it. For more of this type of article you should go to mckinsey.com have fun!

http://www.mckinseyquarterly.com/A_marketers_guide_to_behavioral_economics_2536

What do you think? You can also subscribe to Mckinsey Quarterly. I highly recommend it! Cheers!

 

Marketing Strategy: Supply Chain Management February 22, 2010

Filed under: idea,marketing,strategy — entreprenovator @ 11:24 am
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I am trying to expand marketing as we know it. Since my proposal is, marketing as a strategy and customers are central to marketing, it directly impacted the way organisation look at strategies and types of deployment towards the customers we serve. One of the things i would like to touch is Supply Chain Management and Logistics Management.

This content is rather unique to be captured but i personally think it is relevant. In fact, assuming you have your Chief Marketing as the 2nd man, supply/logistic chain is a major concern. On the other hand, assuming you are your own boss, wouldn’t you be concern about these as well?

I am trying to rationalize marketing beyond advertising, sales or technology. Like i said in my Marketing Plan S6PEC, marketing is a strategy and a strategic business tool. And i am going to stick to that. I try to make this post light and yet meaningful. if you found this useful, let me know because i think it is timely to expand (rather change), marketing to broader understanding.

Logistics management is a subset of supply chain management. Whilst supply chain management focus on the overall integration of business functions and the supplies from suppliers to stores and customers, logistics management focus on how those items and data being transported and disseminated and support the overall supply chain management. Logistics management is key to supply chain management planning because it helps to determine the effectiveness and efficiency that effects the topline and bottomline of a business.

Supply Chain Mgmt Main Components

Definition of logistics management from Council of Supply Chain Professionals:

“Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers’ requirements.”

One example is assuming an aluminum smeltering plant that is located at Sarawak. The suppliers or raw materials are located at Sabah. The question logistics management should as is “How do we transport those materials or supplies to the plant to be processed?”. Say we choose land transport, next we need to know is the cost effectiveness, time and also risk. Wouldn’t it be better if the smeltering plant is set up in Sabah instead? Probably.

On the same example, supply chain management questions would be, “how much of those materials do we need to buy from Sabah?”, “Is the raw materials can be found somewhere else that is much more convenient?”, “Does the quality meets the customer’s requirements?”

Definition of logistics management from Council of Supply Chain Professionals:

“Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. In essence, supply chain management integrates supply and demand management within and across companies.”

Second example is let say we managed to transport those items to Sarawak from Sabah using land transport, logistics management should ask how do we transport those items to the customers e.g. distributors. And assuming majority of our distributors are located in Pahang and some are importers from Taiwan. Logistics management then again has to rationalize the transportation plan to the distributors. Other than “physical transport”, logistics management also concerns about the infrastructures such as how information technology can assist all the information integration such as designs, shipment tracking, data processing vis-à-vis the orders from distributors, warehousing and also availability of such transport especially for an international operation. In some instances, logistics management also has to look into the security of the logistics.

Supply Chain Mgmt vs Logistics Chain Mgmt

Thoughtful and Well-Planned SCM and LCM helps to serve customers better and increase profitability.

On the same scenario, supply chain management will look into matters such as inventory, supplier’s contracts, product design, production sourcing and also pricing.

Unless the manufacturer works up to only distributors, logistics management has to also expand its planning up to reaching the actual consumers that consume or use the products. Nevertheless, in logistics management planning the manufacturer can decide whether to own the transport or outsource or partner with other companies to smoothen the operation.

Logistics provider such as 3PL (Third Party Logistic) partner e.g. UPS, Federal Express and DHL are good example how logistics management can be a separated altogether in a supply chain but pertinent to the overall supply chain planning.

I still believe that focusing on customers as main driver of profits and lever to increase business profitability will be here for the next 50 years or so. With current development in many emerging economies and BRIC, more and more customers will have the power to buy and make purchase decision. Furthermore, did you know that it’s only less than 50 years ago that women beginning to have purchasing power? What about teens now? Where they have higher disposable income from their parents? These are customers. And yes, they are multi-segments and ultra fragmented.

Cheers!

 

EIGHT + ONE Tips on Pricing February 12, 2010

Filed under: business,idea,marketing,strategy — entreprenovator @ 3:57 am
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Marketing Plan Breakthrough S6PEC is READY! Buy it HERE (ONLY USD 19.90 WITH LAUNCHING DISCOUNT)

 

You Need Hands! February 11, 2010

Filed under: business,idea,marketing,strategy — entreprenovator @ 4:48 pm
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I was captured by the following paragraph i read in Paco Underhill‘s “Why We Buy” book. Indeed a very good book especially if you want ideas but for a retail business, this is  a must read. Let me recite the paragraph:

“A woman is carrying a handbag, and that she’s wearing a coat, which she’ll probably want to remove once she’s inside the store, meaning she’ll have to carry that, too. God gave here two good hands but she’s shopping with one. If she selects something, the free hand carries it. Now she’s down to no hands. Maybe, if it’s small and light, she can tuck the purchase under one arm. Perhaps she’ll sling the handbag over a shoulder or forearm. Then she’ll have….let’s call it a hand and a quarter. If she picks one more thing, though, she’ll run out of hands. Only an extremely motivated buyer will persevere. Human anatomy has just declared this shopping spree over.”

What do you get out of that? I said, “I need my hands!!”. And i want to relate that to strategy.

Having extended hands definitely move you faster!

Strategy, in that story is our “business” hands. If we are too occupied or “full” with strategies we are going to get stucked. Just like that woman’s hands. There was one CEO i know that has his hands full of strategies until he can’t carry it anymore. In our hands, we can only carry certain things for a limited time only. then we have to unload.

With our strategies (hands!) also, business can pick and choose what they want and what they do not want. For example for a food retail business, they can choose to sell inside the mall or outside the mall. Both require different strategies. What if they want to sell both inside and outside the mall? Chaos! I have seen in Malaysia, whereby few retail brands try to have “captured both sides” of the mall but fail to do so because people are confuse. Customers are confuse on two things. Firstly, why do you need to have two outlets in the same mall? And which one should i go to? One thing about customers, when we are given options to choose most of the time we fail to choose. Customers go somewhere else to other outlet that has single message per outlet.

On the other hand, for business to business (B2B) businesses, having “hands” definitely very important and have to set it right from the start. i recently learned that large companies operation is very complex. A lot ogf stakeholders and usually steps taken are far too many and planning is on very long range too. Therefore, making sure the “hands” are picking up the right strategies are very crucial.

View Marketing Plan Breakthrough S6PEC HERE

Alternatively, business hands also can be extended. Say you want to expand to new market in new country, you definitely cannot do it alone. We need a helping hand. This is where friendly parties, partners, sponsors and networks play very important role. We need to talk to them, identify and select them accordingly to become our extended hands for our business.

I recently met one CEO of a growing global university and he shared me a story. he said that in some African countries, people are still don’t want to spend on education. people save money under their pillow because they are so worried and have low access to information. they don’t trust bank so much and they live a traditional life. he also added, to set up a global university there definitely a big challenge, but the moment the country wakes up (just like China!), it is going to give a handsome return. So how he plans to do it? Find strong local partners and support them. This is because local partners, most of them have less money and do small trading business. The idea of effective and efficient are definitely alien to them but they are hard working.

I personally found this approach is very interesting and unique. Nevertheless, a good example of extended hands are needed if you want  to go beyond your home base. But what if your hands are still full?

One, is to pray to God for a stronger back and not a lighter loads! Two, you need to prioritize. Prioritization is easy said than done. Even i sometimes overlook prioritizing, especially during busy period. I remember someone said, “when the going gets up, everyone is very happy!’. This refers to stock market bullishness, when it’s up everyone starts to forget basic things. But it certainly helpful to get our priority right.

I normally write down and prioritize based on time, processes and outcome. Lastly i also measure ROI. Sometimes, certain things you do is very painful but it’s going to give the highest ROI, so i choose to do that first. But as for you, you need to decide what’s best.

I will discuss more on Maven marketing in my next post, how to use it as your extended hands for your business. Cheers!

Marketing Plan Breakthrough S6PEC is READY! Buy it HERE (ONLY USD 19.90 WITH LAUNCHING DISCOUNT)

 

How to Purchase Marketing Plan Breakthrough S6PEC e-Book? February 2, 2010

Filed under: e-book,marketing — entreprenovator @ 5:46 pm
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Hi all,

I received numerous comments that they found some of the links not working, few errors, security and the quality of the e-book. firstly, allow me to apologize for all the non-sense that you have to go through. my bad and i am really sorry.

but let me make it up to you because i have fixed (as much as i know), and come out with the process flow of the purchasing process. I have just two things to request, please TRUST ME and TRUST THE SYSTEM. i let you view the e-book (DOWNLOAD SUMMARY HERE) or so you can  SEE THE FULL CONTENT first hand here and flip it through just like you go to your bookstore. in fact if the seller only show you the small part of the book, you shouldn’t consider buying because usually it’s a bogus and they are not confident with their own content; don’t buy inferior quality product. and end up be like one of my friends that spent USD 25 for a marketing template. i really hope you can trust me and trust the system. i can get penalize by PayPal if i screw up the e-book delivery after you make payment.

Please find below how to purchase my Marketing Plan Breakthrough S6PEC and the processes that come with. Since i am working on my download link and my own working website, i really appreciate your trust and understanding on this matter. i really hope my e-book content speaks volume about me as a person. it has what you need. Enlarge it by clicking on the diagram.

Payment Process Flow for our book

If you want straight away Buy Marketing Plan Breakthrough S6PEC HERE (LAUNCHING DISCOUNT!!)

If you want to download Marketing Plan Breakthrough S6PEC Introduction, click here.
If you want to view the full content of Marketing Plan Breakthrough S6PEC, click here

I am not in the sham business, because my goal is to democratize knowledge as you can see in my blog postings. i hope you value my content and i am confident it is going to be useful and implementable for your business alike. Cheers!

ME

 

EIGHT Tips on Pricing January 31, 2010

Filed under: idea,marketing — entreprenovator @ 8:25 pm
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Pricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output.

What are things to look for when we do our pricing plan? How to determine the correct pricing strategies for our product? Here are EIGHT Tips on Pricing as a guide.

1. Have a pricing plan
- i always emphasized on having a plan including pricing plan. it’s like this, before you launch or introduce your product/service, i suggest you to take a piece of paper and write down what you plan to sell and how you plan to price it. write it down and see it for yourself. does those information make sense to you?

2. Know your segment- different price is for different segment? Yes, this is fact. i know someone who sells women dress that he gets from a supplier price $45 for segment A and charge $95 for segment B. Segment A receives the dress in a plastic bag and segment B in a striking colored brown bag. Got it?

3. Know your cost
- many costing methods covered in my book Marketing Plan Breakthrough S6PEC such as cost plus, mark up and so on. But the gist is, “know how much you paid for the product”. The cost you should include are raw material, transport, miscellaneous and time. Then you break them down into per unit cost to see how much is the cost distribution. if you are running a restaurant, factor in your fixed cost like rent, overheads and utililities. If you are selling services, most probably your additional unit production lessen at least by 30% – 50%. So do the math!

4. Set your pricing point
- pricing point should include your minimum profit you want to make. Say you use mark up pricing at 20%, therefore your $10 cost price should be sold at minimum at $12 because you marked-up 20%. But as question whether 20% enough for you to sustain business? Therefore, when you set pricing point please include your risk factor as well. for example slow season, pilferage rate, spoilt and so on.

5. Multi pricing
- lately i realize multi pricing can give greater profits if done correctly. i have a friend who runs a toy shop and whenever certain toys on high demand, he will increase the price that is enough to make him keep up with the competition (when he priced lower, customer may think his product is inferior and when he priced too high, customer may think it’s too expensive!). what he does is to gauge the demand and look around pay attention to his customers and competition. he will reduce certain less-demanded toys and display it at the main storefront. when customers are “captured” with the cheaper toy, he goes in and then he will see the high-demand toys and the rest is better sales and greater profits. customers and sellers happy!

6. Keep your overheads intact
- this is important when you have sales team working on project selling (involve in large contracts and items) or you work with distributors. Sometimes, after working with them for a particular project, you may realize your cost run too faraway and eat up into your profit. i recommend to have constant check and monitor the performance vs incentives vs achieved sales

7. Scan your environment pricing
- it is common now to have competition in any business you go. there are always someone who has done it first, therefore i recommend to do a little benchmarking. but not getting overwhelmed with the data, but rather “be in the know”. For example consulting is becoming more expensive and sometimes too expensive. are you willing to make it cheaper and still offer the same or greater material and content? :)

8. Trend
- when the trend comes, demand will surge like crazy. i still remember a friend of mine who imports Tamagochi (virtual pet) 10 years ago. it was “D” thing and it was super hot. One Tamagochi can sell up to $40 and that is consider average price. He bought tonnes of those pets and within 2 years those pets is a fad. no one plays Tamagotchi anymore because many already can afford Sony Playstation and so on. Watch the trend because when the trend goes off, you are sure to make losses!

Hope it helps! For further marketing strategies and how to have a solid marketing plan, please view my book Marketing Plan Breakthrough S6PEC or DOWNLOAD SUMMARY HERE.

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I highly recommend you to view and subsequently purchase it. it’s only USD 24.50 (ONLY USD 19.90, WITH LAUNCHING DISCOUNT!) and that will give you better control and ideas on how to manage your business. Buy Marketing Plan Breakthrough S6PEC here

 

TEN Tips for Successful Marketing Implementation January 31, 2010

Filed under: business,marketing,strategy — entreprenovator @ 5:12 am
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How much do you spend on your marketing initiatives? How much is your ROMI (Return on Marketing Investment)? What is your sales right now? Does your sales increased? Why your sales team not in the field but in the office? When is your new product going to launch? When is the competition going to end? Who is your competitors? Check out the following TEN Tips for Successful Marketing Implementation:

1. Have a plan
- i’ve been emphasizing this for many years; in fact my book Marketing Plan Breakthrough S6PEC is addressing this issue; we need a marketing plan. Without plan, we are directionless and we lose money on daily basis. I recommend you to check out my book Marketing Plan Breakthrough S6PEC for FREE Download the Summary.

2. Over communicate
- often when we implement marketing initiatives, only the marketing department busy with all the collaterals, strategies, PR, CSR, campaigns and they donned everywhere in the company as if they (the marketing deaprtment) is the most important department in the world! They are wrong! If you are a marketing manager or business owner, i suggest you to over communicate and start realizing that your job is to make champions from other departments, not the only champion!

3. Price correctly
- this is exception when you are new in the business or launching a new product line that you never had before. For example if you all the while in IT business, suddenly you diverse into restaurant business, chances of getting wrong pricing entry is high. when you already in the business for quite sometimes, try few types and levels of pricing vs your offerings. Try price discrimination.

Buy Marketing Plan Breakthrough S6PEC here. Only USD 19.90 (WITH LAUNCHING DISCOUNT!)

 

4. Talk to your distributors
- having a network of distributors are really cool but if they are not performing why keep it silent? Most of the time, only 20% of your distributors work hard and sell your product. others are dormant or actively selling your competitor’s product. it is hard to have exclusive distributor nowadays unless you have lots of $$$$ incentives to offer. One way to make them love you is to talk to them. make them important and the secret is “give them target and incentify”.

5. It’s the customer, stupid!
- i’ve repeated this many many times. in fact other marketing gurus also said it. Moreover in my recent reading of Harvard Business Review that the role of Chief Marketing Officer is going to be obsolete because now there is a new trend of Chief Customer Officer especially in MNCs. This customer is KING not going to go away for at least the next 50 years! Unless you plan to do business to years from now, let’s focus on the customers!

6. Advertise Advertise Advertise
- i believe in advertising. advertisement allows you to promote, acknowledge, inform and sell about your products and services. for small business owners and entrepreneurs, advertising will make them a little more like celebrity and they rather shy away and be “the background person!”. I learned it from the hard way. I know a self-proclaimed internet marketing guru that set up a Facebook Fanpage on social media but he himself the only fan there! Advertise!

7. The experience
- let’s don’t even think of launching when your product is not ready. Experience lasts forever same as first impression! At least create the plan on how to approach your launch. I recommend you to read my Marketing Plan Breakthrough S6PEC because i cover this section.

8. Budget wisely
- not having budget at all for promotion is sure way to fail. I realized that many small business owners and entrepreneurs too rigid on allocate some money for promotion. Did you ever wonder why a large pool of customers only go to large businesses or retailers? BEcause these large companies put aside $$$$ for promotion and campaigns. But i don’t think we should do the same, but at least we make and show presence in the market. And never accumulate what you spend on your marketing and business, and end up sum it up and said, “i can buy a new BMW with this $$$$ spent on my business!!” wrong thinking my friend!

9. Give time
- when you do something on your business, it takes some time for people to know you. I have set up this blog almost a year ago, coupled with Entreprenovator blog but only recently i got some traffic and have better presence. I also recently launched my book and i am not in a hurry to make money. Because my bigger goal is to democratize knowledge to the masses especially small business owners and entrepreneurs like you. After all my Marketing Plan Breakthrough S6PEC is only USD 24.50 (ONLY USD 19.90 WITH LAUNCHING DISCOUNT!)

10. Corrective plan
- while usually the final point is more soft like “have faith!”, i rather be realistic. we all have faith but we don’t normally have corrective plan. plan down a lot of ‘what if’s” and ‘how about”. Sometimes what we plan don’t turn out to be as planned. But you can only have corrective plan once you started something. otherwise your corrective plan is counterproductive! You follow?

Honestly, the TEN Tips for Successful Marketing Implementation is just the tip of the iceberg of my book Marketing Plan Breakthrough S6PEC, Download FREE Summary. I highly recommend you to spend just USD 24.50 (ONLY USD 19.90 WITH LAUNCHING DISCOUNT) to get your marketing right and at least manageable. What is USD 24.50 (ONLY USD 19.90 WITH LAUNCHING DISCOUNT!)? sure way to manage and get results of your following $$$$ marketing initiatives!! Isn’t that worth the money? :)

Buy Marketing Plan Breakthrough S6PEC here. Only USD 19.90 (WITH LAUNCHING DISCOUNT!)

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Why Do You Need A Marketing Plan? January 28, 2010

Filed under: business,e-book,marketing — entreprenovator @ 12:34 pm
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When i ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson was never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (i couldn’t recall the name of the study) was that as much as 50% of entrepreneurs and business owners don’t have a business plan and marketing plan when they first started the business. What was the outcome? As much as 90% businesses started by entrepreneurs and small business went busted or failed within a year. I experienced one of the many busts few years ago (with my cafe business) because i don’t really have a proper and “the few solid sheets” called a marketing plan.

Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, “I don’t really have one”, “It’s in my head coz i know the business so well” and worse, “I don’t know what is marketing plan”! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that’s the ultimate reason why i turned back to my writing board where i was actually in the middle of writing (rather perfecting!) a personal development programs. i dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.

But, i don’t specifically mean my own Marketing Plan S6PEC Framework because there are so many versions and gurus out there that can give you the benefit of a marketing plan. Of course i am going to say mine is a lot better because it’s a practical and practitioner’s guide. Other than being a consultant, i also have performed marketing manager role, entrepreneur role, business manager role, investor and student of entrepreneurship (during my MBA!). But that’s not my main point. My main point is for you to have a marketing plan to guide your business. which one? Well it is up to you!

So, to put things in perspective; why do you really need a marketing plan?

Guide
- in a marketing you will think, record and document all your ideas, products and services offering, price, distribution channel, programs, sales direction, customer segment and so on. i have experienced whereby i suddenly realized that my business is not going on the right direction because i didnt follow my marketing plan. have you experienced that? or perhaps you suddenly realized that the thing you do know supposed to be done many months ago because you forgot about it? And you forgot because you don’t jot it down and plan for it? This is what i mean that marketing plan as a guide. I cover this in my Marketing Plan Breakthrough S6PEC.

Ideas
- people said the more you talk about your ideas the more refine it becomes. I think this is true. Did you ever experience when you talk to more people you generated a lot more ideas? When people give you feedback it triggers another dimension of your ideas? If you are, so where do you keep all these ideas? It should be in a marketing plan.

Resource Plan
- in marketing, there is only one thing that’s scarce: RESOURCES. some people have a lot of money but lacked ideas and another group is the other extreme; more ideas and less money. many of us probably the later than the former! In the marketing plan we will tackle things like people to hire, pricing, distribution plan, sales programs budget and so on.

Strategy
- Similar to business strategy, marketing plan will capture strategies required to support your business strategy. For example if your business goal is to achieve 20% increase in sales, your marketing strategy would be to 1) introduce new product, 2) increase price for premium offerings, 3) recruit more distributors and offer commission scheme and so on. Strategy is king. When you can see your business in totality, i can assure you that you will find it easier to manouvre. Marketing plan is the place to address all these issues.

Risk
- in our marketing plan we shouldn’t only concern about making money or positive points, we also should address the risk we are taking. for example it is common for a marketing plan to capture things like, “require additional staff to handle sales call”, “additional investment from the management budget will increase chances of increasing 10% sales target” and many more. Imagine if you can factor your risk earlier and think through it, wouldn’t it be better for you?

Pricing
- I once said in my Marketing Plan Breakthrough S6PEC that, “Price is the key determinants of your profits”. I stand firm to keep it that way. In your marketing plan, you will address pricing plan for your distributors, customers, multiple segments (some business charge differently – price discrimination) and cost price i.e. your raw materials and things like that. Not many address price correctly and bear in my mind that we need to standby few pricing plan to respond to the market. Take for example during festive season, if everyone is lowering price and slashed their price or even ignited a price war, what do you do about that? Follow suit or wait? If you want to follow, how far? If you want to wait, how long? You capture all this in pricing plan.

Customer Segment
- this is talked about most of the time, but let’s accept the fact that today’s customers are fragmented to smaller niches. Your product and service will not be consumed by only one segment and at critical mass. it is likely to be consumed by smaller segment and multi. no more critical mass, but rather a solid spread of niches. For example, who buy iPod’s today? if Apple only think about yuppies they are making a big mistake because apparently iPod is also used by women and people with active lifestyle. Another example, who buys from hypermarket? if hypermarket only focus on households they may not survive or be successful like today. hypermarket main segment is actually small business restaurant operators that buy in larger quantity compare to households and on daily basis. i’ve been there, i know! LOL

Corrective Plan
- a marketing plan is a living document. trust me, the moment you have it and experience planning your marketing, you will realize this. therefore it is a plan that allows you to assess past strategies and results and at the same time allow you to make necessary corrective measures to fit your business growth. for example, who expected the 2008 financial crisis to hit us so badly? no one other than the few so called “economists” but how did responded to it? Severely. many businesses closed including many giants. but the good thing is, many have a solid marketing and business plans, therefore they make quick corrective actions and moved forward.

Innovation
- i once sat in a meeting of project and business updates and suddenly one of the directors said, actually with all that we have now we can be in the medical device market. Violaaa!!! this medical device company used to service government hospitals and they have all the equipments. it’s just that they never thought of going direct to the hospitals and take the lion share of the business. in that meeting, after going through the company yearly updates, this “innovation” came instantneously and the next year they are pitching about it to the government hospitals directly.

Imagine if you can do all these and manage all these in a marketing plan? Systematic, organized, well thought, innovative and captured all your pertinent business information, don’t you find having a marketing plan is useful for your business?

One thing about my business, i don’t sell templates. I only sell actual content. I believe that template is only to give you the general overview of direction but not how-to do it. That’s why i highly not recommended you choose to download or purchase marketing templates because i have seen them i personally think it won’t help you much. let me share you a recent story about template.

I have childhood friend who wanted to open a small business. i offered him my service at $$$ which is so much below market rate because we have been friends for 20 years. he said no, because he think there is another cheaper way to do it or in other words “resourceful is my middle name” kinda thing. so i let him do that. I offered him five days later that, if he needs me to view the marketing plan i will do it for free over tea. he showed me a marketing template he bought for USD 25 and all he got was a template!!! i scolded him and cursed the site that provided such thing. it was just boxes everywhere and not even a paragraph on how to fill those boxes. well, this is what i mean and i defy to be in that business because that’s cheating. By the way i got to do my friend’s job after that. :)

What i offered is much simpler, richer and with all the things you need. firstly this blog is to help you enhance and as a source to guide you on the marketing plan you purchase. Well, let’s dont talk about purchase yet. would you want to view the actual content or maybe download the Marketing Plan Breakthrough S6PEC Introduction first? Don’t be shy. I think i am one of the the few publishers that allow my customer to read the actual content before purchasing it. I suggest you to download it before you buy it. get some feel and send it around.

to drive home the point, i highly recommend you to have a marketing plan and the better way is to be able to write yourself. this is because to hire a marketing consultant that don’t know your business is very costly. you end up spend longer time to expand and grow your business. or maybe at least when you know, you can start write your own marketing plan then you get the marketing consultant to touch up and give you more ideas.

If you ever need a to know how to develop and use a marketing plan, i will recommend my own product because from my knowledge there is no such guide yet in the market whereby with all the benefits you get in a marketing plan plus the gaps of “the templates” been giving you, my Marketing Plan Breakthrough S6PEC is only USD 24.50 (NOW ONLY USD 19.90 WITH LAUNCHING DISCOUNT!). Seriously, please consider of having a proper marketing plan for your business because it is not easy to take your business to where it is now and you don’t to see it wither, do you?

Inquiry: entreprenovators@gmail.com
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Marketing Plan Breakthrough_S6PEC_An Introduction January 26, 2010

Filed under: business,e-book,marketing,strategy — entreprenovator @ 10:07 am
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The truest low budget and high impact marketing; by having a plan

Having a plan let you see the interaction that is taking place and about to take place. It gives you the freedom to choose and the given time.

Should you consider of purchasing the full version of the Marketing Plan Breakthrough S6PEC, Buy it HERE

 

You Saw This on Facebook? January 25, 2010

Filed under: business,e-book,marketing,strategy — entreprenovator @ 9:09 am
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Hi Entrepreneurs and Business Owners,

Welcome!

You probably have clicked the side ads on Facebook. Well now you are here. Thank you for clicking and i shall begin and end this note quickly. If you want to buy the full version of Marketing Plan Breakthrough S6PEC HERE! Now ONLY USD 19.90 with LAUNCHING DISOCUNT.

The Marketing Plan Breakthrough and more efficient!

The More than 10 (TEN) Benefits of Marketing Plan Breakthrough:

1) It is SIMPLIFIED!
2) Portable format that you can print, read in laptop and even compose your own slides for presentation to your partners, bosses, directors etc..
3) Cover all the bases you need in a marketing plan.
4) Affordable source of knowledge! Very cheap!
5) Information provided based on real case studies, happened before, practical approach and honest.
6) One time download, shareable slides for all your business units and staffs.
7) Extra resources on the blog http://marketingplanbook.com
8) Another resource blog http://entreprenovator.wordpress.com
9) Written not by academia or journalist but by practitioners!
10) Combined marketing knowledge from all around the world.
11) Nicely presented with diagrams, colors and highlights.
12) Save lots of $$$ for a marketing consultant or anyone so called consultant!
13) Save lots of $$$ on marketing software, licensing and applications!!
14) Step by step approach.
15) Post worldwide-crisis marketing approach which focus on what-works and profit centric!

Click this link so you can go straight to view the Marketing Plan Breakthrough S6PEC Framework content. I think you should at least view before you make any commitment and i think having the knowledge is very important too, so you can prosper and bring your business further.

Buy the full version of Marketing Plan Breakthrough S6PEC HERE!!

I am ending this soon. If you find the content useful and would like to own it, well that’s the whole idea so you can make reference and continue upgrading yourself. The content is priced at USD 19.90 ONLY, WITH LAUNCHING DISCOUNT. While stocks last! Haha..actually i am putting this price only for Facebook Ads visitors.

What you need to do after this?

1. Visit the content and view it. Its the full content. You can view and don’t have to pay! :)
2. Click here to go direct to the content (Marketing Plan Breakthrough S6PEC Framework)
3. Click here to go to business blog http://entreprenovator.wordpress.com
4. Check us out on SlideShare.com/Entreprenovator (i have a copy of this book here too!)
5. Make decision to purchase by email to entreprenovators@gmail.com

“Marketing is the Business” – Anonymous.