http://marketingplanbook.com/2010/02/22/marketing-strategy-supply-chain-management/ the world is wide open, don't get so narrowed!! Fri, 18 Nov 2011 10:35:50 +0000 hourly 1 http://wordpress.com/ http://marketingplanbook.com/2010/02/22/marketing-strategy-supply-chain-management/#comment-89 Mon, 22 Feb 2010 13:26:51 +0000 http://marketingplanbook.com/?p=246#comment-89 Thanks for your comment Steve. Your clients must have seen the direct benefits of trimming and perfecting logistics. Many havent seen it because small businesses and entrepreneurs tend to do things their own i.e. pick up, deliver, sourcing etc..some of these activities can be simplified and outsourced.

]]> http://marketingplanbook.com/2010/02/22/marketing-strategy-supply-chain-management/#comment-88 Mon, 22 Feb 2010 11:51:08 +0000 http://marketingplanbook.com/?p=246#comment-88 I think most people see Supply Chain management as a crucial part of their mix already. Some interesting observations though. We’ve had clients in the past who focus purely on the logistical side of things.

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